@article{oai:niit.repo.nii.ac.jp:00000925, author = {倉知, 徹 and 黒木, 宏一 and 内山, 一稔 and 佐藤, 豊志}, journal = {新潟工科大学研究紀要}, month = {Mar}, note = {In 2018, Ryokan Co., Ltd., Niigata Institute of Technology, and Kashiwazaki Shinkin Bank cooperated to renew the package design of Ryokan's product Ryokan Coffee 200 ml pack. Ryokan Co., Ltd has started to sell renewed Ryokan Coffee in July 2019. In this paper, we report the process of package design renewal through industry-academia-bank collaboration. There are two major outcomes on the package design renewal efforts through industry-academia-bank collaboration. The first is that it has been able to actually make new package design and sell new packages based on the design proposals made by students. Second, it was a great opportunity for university students to grow and play an active role. In order to make use of this successful experience as the next opportunity, it is necessary to deepen the relationship between university and companies and local communities.}, pages = {77--89}, title = {産学金連携によるパッケージデザインのリニューアル -良寛コーヒー(200ml)の取り組み-}, volume = {24}, year = {2020} }